Jul 5, 2020

   White Bear Mitsubishi's general manager and owner Richard Herod III was recently appointed as the next member of the Mitsubishi Motors of North America's National Advisory Board. This appointment was a huge step forward not just for Richard, or for White Bear Mitsubishi, but rather Mitsubishi as a whole as they have acquired yet another excellent resource for collaboration. In light of Richard as an exciting new addition representing Mitsubishi of North America, the Motor Company held a brief Q&A session that dives deeper into Richard's successes, strengths, and accomplishments. One of the biggest highlights of the conversation talks about Richard Herod III's advocacy for LGBTQ rights in the twin cities area. Richard has been the recipient of several awards of organizations and publications that are local to the Minneapolis/St. Paul areas in the last several years. A couple standouts include Lavender Magazine, a local publication supporting gay, lesbian, and transgender communities in the twin cities awarding their Community Leader award, as well as gaining the title of the Twin Cities Champion of Pride in 2019. Staying true to himself as well as growing into a major factor in the business community of St. Paul has signaled a huge success on Richard's part. Mitsubishi Motors of North America is proud to be all inclusive on their ever-evolving path.

In the current climate dictated by the onset of coronavirus worldwide, Richard elaborates on the many precautions taken by White Bear Mitsubishi to help prevent the spread of disease and how he has helped keep their customers and employees safe. On behalf of White Bear Mitsubishi, Richard has put several policies in place to ensure the health of as many people as possible. White Bear is providing masks to all patrons to keep everyone comfortable and limit the possibility of airborne pathogens, as well as limiting contact between customers and the service mechanics. We have also gone to great lengths to provide delivery services wherever possible, and even providing low contact test drives for those seeking new vehicles. Doing our part to help better protect the community is our highest priority.

Mitsubishi Motors of North America has a longstanding tradition of communication with local dealerships across the country. The very essence of success among their many dealers have the same thing in common, which is strong ties to their community. Richard Herod III excels in community engagement, which cemented his newest position as a member of the National Advisory Board. Besides his advocacy for equality among the LGBTQ+ community members, his love for the twin cities region spawns from his humble beginnings as he grew up around Minneapolis. In spite of a low-income situation as a child, he recognizes that the togetherness of his local community helped him have a wonderful, and happy childhood. As a pillar among many business figures in the twin cities, he understands that the community around him continues to make him the successful dealership owner that he is today.


White Bear Mitsubishi

3400 HWY 61 North
Directions White Bear Lake, MN 55110

  • Sales: 651-483-9106
  • Service: 651-483-9106
  • Parts: 651-483-9106